Research Conclusion

From our research we have now concluded that our audience will mostly appeal to a female audience of the ages around 16-25. We hope to appeal to this audience by using the information we have found from the similar artists and the techniques these artists use to help promote themselves. Our research has allowed us to form a basis for our ideas and now we are going to start using this information and apply it to making a story board for our music video so we can start filming soon and make our product. We have also been in contact with out chosen artist, Paddy Sloan, and have got some information from him in what type of music video he envisages when he thinks of the lyrics of his song and the type of artist he wants to be perceived as. Since our presentation Paddy has also informed us that he has written and recorded a new song so we plan to listen to this and take it into consideration for the video we are going to make.
We have decided that we are most likely going to stick to the normal codes and conventions of an indie pop act. We have looked closely at the two videos shown below and we realised that we would like a music video of this style:

1. Kodaline - All I Want




2. The Lumineers - Stubborn Love



 We liked these videos due to the fact that there is a story line that is simplistic but has a meaning. The artist only appears for a small period of time which we thought was a nice touch as it concentrates more on the actual song rather than the looks of the artist which in today's society it can be very common for acts to be liked more for their actual appearance rater than the music, for example in my opinion One Direction. These two videos show a story line which we particularly liked as we thought it fit well with out artist and the potential songs we are going to use. We hope to create a story line like this of our own and tie it in with the lyrics and also have a small appearance of the artist in the video. We believe this will work well and hopefully when we suggest these ideas to other people they will agree, and if so we are going to begin creating an idea and making a story board out of it. I think this method will create a more memorable video for the audience as its a story, and if interesting enough, everyone can remember a story especially when it as a meaning that people can identify with.

Our Artist - Paddy Sloan
Our artist is Paddy sloan, a 17 year old boy singer song writter. He started of making his own covers of songs he particularly liked and then went on to write his own songs which we are going to pay attention to. A link to his sound cloud is shown below, which we have used to access his music and use for any updates he has made, such as the creation of a new songs or covers: